Don't settle

Not everybody needs to become an entrepreneur. Definitely not. Because it is not about entrepreneurship, it is about challenging your comfort zones.

What is a comfort zone? A comfort zone is for example when you are 37 years old, working in a well established accounting & consulting company, earning good money, new customers arrive weekly, everything is fine – and yet, you are not truly satisfied. Something is missing. You feel you are using about half of your true potential. Your motivation lacks. There are things that matters much more than your work, although you’re spending 50 or more hours a week in your job. You deeply feel that you have to change things…

“Let’s start something new, something own?”, says your gut instinct.

“No no no, are you crazy?”, says the voice in your mind. You have all you ever wanted. A #save-job, #a-lot-of-money, … why risking all of this?!? Do you really want to say goodbye to the comfortable executive meeting rooms with nice coffee service and begin to #crawl-through-the-mud for the next 10 years, knowing that only 2 out of 10 startups survive on the long run?

After this brainwash session which occurred every few month, I usually stopped my attempts to become an entrepreneur (yes, this is my story). But whenever I blocked my feeling of what is being right, I know this dialog would come back to me a few month later again and again.

The question of whether or not I shall take the risk occupied me and used a lot of energy. Energy which was then missing not only in my job, but in all my other life areas such as family, friends, health, hobbies, etc.

I already came to the conclusion that is is the right thing to accept the situation and make the best of it. But then I became father in 2014. And it was the year that changed this inner dialog forever: I began to ask myself what values my son should learn from me (“…as my dad used to say…”). After thinking about it for a while (it is actually a tough question…), I was pretty sure about what those values are:


It doesn’t matter what you achieve in life, as long as you do your very best

learn to see and solve problems and be of value to others

live a conscious life with purpose and passion

follow your heart and intuition

leave your comfort zones

don’t go for the money

do what you love

believe in you

dream big

be brave

And then I watched at myself. At my job, my comfort zone, my courage. From that moment I suddenly knew that whatever bad might happen, it would be worth risking it.

A ship in harbor is safe.

But that’s not what ships are built for.

William Shedd

Taking the risk

Jim Carrey once shared a great story of his life:

“My father could have been a great comedian but he didn’t believe that was possible for him. So he made a conservative choice. Instead, he got a safe job as an accountant and when I was 12 years old, he was let go from that safe job and our family had to do whatever we could to survive.

I learned many great lessons from my father. Not the least of which was that you can fail at what you don’t want, so you might as well take a chance on doing what you love.

From that day on I knew that I would regret in old age if I wouldn’t try it. This freed my from my neverending inner dialog (“do it – don’t do it”) and in consequence, I had the energy and time needed in order to prepare for what was about to come.

There’s lots of bad reasons to start a company. But there’s only one good, legitimate reason, and I think you know what it is:

it’s to change the world.

Phil Libin, CEO of Evernote


leanrun ag (ltd.) is a startup in the field of accounting and fiduciary. leanrun helps business owners to reduce cost in their administration by streamlining processes and make them paperless.


doobox.tv is an online platform which helps courageous people on their journey to become startup entrepreneurs.


doobox studios educates startups in how to get an affordable, professional corporate design and online marketing.

The only way to be truly satisfied is to do what you believe is great work.

And the only way to do great work is to love what you do.

If you haven’t found it yet, keep looking. Don’t settle.

Steve Jobs

“Wir stellen uns eine Welt vor, in der wir inspiriert zur Arbeit gehen und unseren Kindern Vorbild sind, die Berufung zu leben, statt sich nur mit einem Job abzufinden.”

Roland Koch, Co-Owner

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Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.

So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails.

Explore. Dream. Discover.

Mark Twain


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Padang Padang Ventures AG
Moosstrasse 7
6003 Luzern

Phone +41 41 269 60 60